Spread the news, Vegemite’s new name is…

After the original name coined by a Perth man was universally condemned and then dumped, Kraft has announced its new product will now be called Vegemite Cheesybite.

After a vote by 30,000 Australians and New Zealanders at the weekend, Vegemite Cheesybite emerged with 36 per cent support to replace the much-maligned moniker iSnack2.0.

WA web designer Dean Robbins, 27, briefly hit the spotlight when it was revealed his suggestion of iSnack2.0 would brand the new product.

His concept was dumped just four days after it was revealed by Kraft when it became obvious consumers hated it.

Quantum Market Research conducted online polling and a telephone survey to gauge support for a number of names for the cream cheese version of the iconic brand.

Vegemite Cheesybite was the most popular, followed by Vegemite Smooth with 23 per cent of the vote.

“We have been overwhelmed by the response of the Australian public; it has been an insightful debate,” Kraft Foods Australia New Zealand head of corporate affairs, Simon Talbot, said in a statement.

“Australians have now selected a popular name for a successful product.”

The Vegemite Cheesybite-named stock will appear on shelves in the coming months.

In the mean time, Vegemite iSnack2.0 jars are still being distributed and sold around the country.

Source  :  www.thewest.com.au

Advertisement

Read Full Post »

Fiat ragtop coming to Australia

FIAT HAS ANNOUNCED that the convertible version of its ever-so-fashionable 500 will be landing on Australian shores in the middle of next year; roughly a year after the car’s   European sales debut.

Exact specifications and pricing won’t be announced until the car’s local launch, but given the convertible packs the same mechanical hardware as its be-roofed stablemate, odds are high engine choices will be shared with the tin-top Fiat 500.

That means a 55kW 1.3 litre diesel, 51kW 1.2 litre petrol and 74kW 1.4 litre petrol should be offered, while a fuel-saving start-stop system will also feature on the 500C’s spec sheet.

But for many buyers it won’t be the engine line-up or economy rating that will be the 500C’s real drawcard. It’s all about looks, and in that department the diminutive Fiat ragtop doesn’t disappoint.

Source  :  www.themotorreport.com.au

Read Full Post »

Are you Australia’s next Apprentice ?

Channel Nine has announced an Australian version of The Apprentice will be made, to be fronted by Wizard Finance creator Mark Bouris.  

To be produced by FremantleMedia Australia, it’s a surprising move given the franchise is now several years old and hardly considered “hot property” anymore. It’s been some time since we’ve seen The Trump on free-to-air, and even Seven’s attempt at the UK Apprentice, with Alan Sugar, didn’t exactly light up our screens either.

So can a local version work? FremantleMedia at least has a good track record at Australian adaptations of international series, including MasterChef Australia, Australian Idol, The Biggest Loser and Project Runway Australia.

Nine also found that its local version of Ladette to Lady did quite nicely, thank you. But in this game there are no guarantees.  Neither Australian Survivor or Celebrity Survivor, which like this format are both Mark Burnett franchises, worked in Australia.

It will also be risky launching a show that has succeeded with its wealthy excess in a time of recession.  But most reality shows hinge on their casting. Mark Bouris is offering the winner of the local series an executive position in his financial-services firm company, Yellow Brick Road on a cool six-figure salary.

To be part of my team you will need to understand the concept that everyone has financial dreams, and that this is something that all Australians are entitled to, he says. “In many cases owning your own home and a comfortable retirement is ultimately what people want. For me empathy is really important and I’m not interested in an apprentice who only wants to look after the top end of the financial spectrum.  Being in my team means that you will want to help both.”

If you are aged 18 and over from August 1st and available for filming from July to September then you’ve met the first two criteria for auditions. You can apply for the show until Friday July 3rd at www.ninemsn.com.au/apprentice.

The show is due to screen later this year.

Source  :  http://www.tv.com/story/15621.html

Read Full Post »