British Airways has teamed up with Australian radio station Nova 969 to launch a special promotion.
The airline announced that it would be carrying the popular radio presenting trio Merrick & Rosso & Kate Richie to the UK for a week in September.
Every day during the week, listeners will have the chance to win a pair of World Traveller tickets to London.
The competition is part of an initiative being launched by BA to promote its offer of a trip from Sydney to the UK with a free European break thrown in.
BA previously worked with the radio presenters to launch a competition giving listeners the chance to win holidays in Bangkok.
Sam Heine, the airline’s commercial manager in the south-west Pacific region, said: ‘After our best ever result, off the back of the 2008 consumer promotion Mile Thai Club, it meant that we once again turned to Nova to produce an integrated solution that would spread awareness of the exciting fare deal British Airways has to offer and also to let Australians experience everything that’s fantastic about the UK.’
BA operates flights to Sydney via Singapore and Bangkok, as well as connections to Melbourne, Perth and other Australian cities as part of a codeshare deal with Qantas.
Source : http://news.opodo.co.uk/NewsDetails/2009-08-26/BA_teams_up_with_Australian_radio_stars
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