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online_shoppingSupermarket internet shopping has arrived in Perth, with Coles launching the service a few weeks ago and Woolworths expected to follow its rival’s lead within months.

General manager of online shopping for Coles, Keith Louie, said the use of the service had exceeded the company’s expectations and had created 150 jobs in Perth.

Thousands of orders have been taken in the few weeks the service has been operating.

Rival retailer Woolworths says it plans to go online in Perth by the end of the calendar year.

Spokesperson for Woolworths Claire Buchanan said online supermarket shopping was still very much a niche market.

“We tend to see a lot of people buying their bulky goods online and then shopping for fresh produce themselves. This is even though we tell them that our staff hand pick the goods as if they were buying for their own families,” Ms Buchanan said.

She said the value of online shopping to Woolworths equated to an additional supermarket in each of the cities in which it had been established.

“The market is still very small,” Ms Buchanan said.

“But once people try it they tend to come back. Some people will do a monthly shop online and then top up by visiting their local supermarket each week to get fresh food.

“We have online shopping in Sydney, Canberra and Melbourne and by the end of this year will have it in Brisbane and Perth.”

Mr Louie said people were opting to shop online because they wanted more control over their spending.

He said shoppers in Perth could now choose from over 20,000 supermarket products online.

PERTH
JANE HAMMOND http://www.thewest.com.au

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