Cocaine Energy Drink launched in Australia

A CONTROVERSIAL energy drink called ‘Cocaine’ and billed overseas as being more than three times stronger than Red Bull has gone on sale in Australia.

While the drink does not contain any actual cocaine, the US and UK versions have 280mg of caffeine for every 250ml can – a concentration that is illegal in Australia and New Zealand.

Local distributors say Cocaine Energy Drink is being targeted at young people in a marketing ploy that has been roundly condemned overseas.

“Cocaine is synonymous with energy,” John Mancini from Wize Distributors told news.com.au.

“People over 30 or 40 have got a different view (of the word), but to anyone between 16 and 30, they go ‘I’ll try that’.”

But Paul Dillon from Drug and Alcohol Research and Training Australia said it was abhorrent that people were trading on such a controversial name.

“I find it despicable that people are importing these sorts of products,” Mr Dillon said

“I think what the public have to realise is that these people are all about making a quick buck.

“Something like this that is out there attracting attention is going to be more appealing for a certain group.”

Over the past fortnight, several shipments of the drink – originally advertised as a legal alternative to drug of the same name – have arrived from New Zealand and cans are being sold across Sydney’s western suburbs.

The Australian version of the drink contains just 80mg of caffeine per can to comply with regulations.

A spokeswoman for Food Standards Australia said that as long as the amount of caffeine in Cocaine adhered to regulations and the cans contained correct labelling, the product was legal.

The spokeswoman for Food Standards Australia said that as long as the amount of caffeine in Cocaine adhered to regulations and the cans contained correct labelling, the product was legal..

At the time New York, a city councillor called for a boycott of the drink.

“There are only two reasons that you would seek to use this infamous and insidious name to market your so-called energy drink,” councillor James Sanders said. “Either you are woefully ignorant of the horrors of cocaine addiction, or your god is the dollar bill.”

David Raynes from the UK National Drug Prevention Alliance also criticised the manufacturer soon after the launch.

“It is people exploiting drugs,” Mr Raynes said. “It is a pretty cynical tactic exploiting illegal drugs for their own benefit.

“The fact is that subliminally, it is making the image of drug use cool and that’s what kids what to be, cool.”

The drink was temporarily pulled from shelves in the US after complaints, but has since returned to sale.

www.news.com.au

My Comment :

What ever next !

I would like to see the government take it off the market.

The Distributors  are saying   ” Don’t do the drug – Do the drink ”

I say Don’t do either

What a bloody ridiculous name for a drink.

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Verbeek sways Perth-born Williams to commit to Australia

SOCCEROOS coach Pim Verbeek looks to have secured the services of promising Perth-born Middlesborough defender Rhys Williams.

The youngster turned down Wales to pledge his international future to Australia.
The 20-year-old, who has a Welsh grandfather, has played 10 times for the Wales under-21 side but is yet to kick a ball for the senior line-up despite being called into the squad several times.

Williams had recently threatened to commit to Wales after being overlooked for the Socceroos but Verbeek, who is in Europe keeping tabs on Australia’s overseas-based players, has convinced the versatile defender to pursue his dream of playing for Australia.

Williams’ fate now lies with FIFA’s transfer committee but if he gets the rubber stamp he could be eligible to be selected for Australia’s World Cup qualifier in Qatar on June 6.

“Rhys has informed us that he wants now to play for Australia,” Wales spokesman Ceri Stennett said of Williams, who can play in central defence or at right back.

“The wheels are now in motion, and a decision will be made by FIFA’s transfer committee.

“But it looks like a fait accompli now.”

Williams, who left Australia at 16 to become a trainee at Middlesborough, made a name for himself this season on loan at promotion-chasing Championship club Burnley.

He impressed in 17 appearances with the club before being forced to return to Middlesborough before the promotion playoffs after failing to have his loan deal extended.

Burnley will face Reading on Wednesday morning (AEST) for a place in the promotion playoff final against Sheffield United.

Williams was not in Middlesbrough’s squad for Tuesday’s 3-1 loss to Newcastle, which consigned them to almost certain relegation, but he could feature in their final two games of the season.

His displays for the Middlesbrough reserves prior to joining Burnley earned him a contract extension with the club until June 2011 and also attracted the attention of Welsh under 21s coach Brian Flynn.

Williams first forced himself into the senior Wales set-up for last September’s qualifier against Azerbaijan but was yet to make his senior debut which, under FIFA regulations, would have meant he could not play for Australia.

His manager Gary Williams said in March the player saw his future with Wales because he had not had contact from anyone else, but hinted he was still interested in playing for Australia.

Wales said they would not be hurried into giving him a cap just to ensure he he was tied to them and, with his 21st birthday looming, Verbeek has now convinced Williams he has a future with the Socceroos.

www.news.com.au

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