Cocaine Energy Drink launched in Australia

A CONTROVERSIAL energy drink called ‘Cocaine’ and billed overseas as being more than three times stronger than Red Bull has gone on sale in Australia.

While the drink does not contain any actual cocaine, the US and UK versions have 280mg of caffeine for every 250ml can – a concentration that is illegal in Australia and New Zealand.

Local distributors say Cocaine Energy Drink is being targeted at young people in a marketing ploy that has been roundly condemned overseas.

“Cocaine is synonymous with energy,” John Mancini from Wize Distributors told news.com.au.

“People over 30 or 40 have got a different view (of the word), but to anyone between 16 and 30, they go ‘I’ll try that’.”

But Paul Dillon from Drug and Alcohol Research and Training Australia said it was abhorrent that people were trading on such a controversial name.

“I find it despicable that people are importing these sorts of products,” Mr Dillon said

“I think what the public have to realise is that these people are all about making a quick buck.

“Something like this that is out there attracting attention is going to be more appealing for a certain group.”

Over the past fortnight, several shipments of the drink – originally advertised as a legal alternative to drug of the same name – have arrived from New Zealand and cans are being sold across Sydney’s western suburbs.

The Australian version of the drink contains just 80mg of caffeine per can to comply with regulations.

A spokeswoman for Food Standards Australia said that as long as the amount of caffeine in Cocaine adhered to regulations and the cans contained correct labelling, the product was legal.

The spokeswoman for Food Standards Australia said that as long as the amount of caffeine in Cocaine adhered to regulations and the cans contained correct labelling, the product was legal..

At the time New York, a city councillor called for a boycott of the drink.

“There are only two reasons that you would seek to use this infamous and insidious name to market your so-called energy drink,” councillor James Sanders said. “Either you are woefully ignorant of the horrors of cocaine addiction, or your god is the dollar bill.”

David Raynes from the UK National Drug Prevention Alliance also criticised the manufacturer soon after the launch.

“It is people exploiting drugs,” Mr Raynes said. “It is a pretty cynical tactic exploiting illegal drugs for their own benefit.

“The fact is that subliminally, it is making the image of drug use cool and that’s what kids what to be, cool.”

The drink was temporarily pulled from shelves in the US after complaints, but has since returned to sale.

www.news.com.au

My Comment :

What ever next !

I would like to see the government take it off the market.

The Distributors  are saying   ” Don’t do the drug – Do the drink ”

I say Don’t do either

What a bloody ridiculous name for a drink.

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Australia prepares for Budget 09

TONIGHT’S Federal Budget will be about three things – jobs, nation building and a path back to surplus.

That was the message from Treasurer Wayne Swan this morning as he again repeated the Government’s mantra that there would be “difficult decisions” and “no easy answers”.

Just hours from delivering a in Budget ravaged by a $200 billion writedown revenue, Mr Swan said he was working in the “most difficult set of circumstances in 75 years”.

But he dodged questions about the likely impact on Labor in the polls, saying: “What we have to do is the right thing in the nation’s long-term economic interests”.

Wealthy retirees emerged as the latest group to pay the price for that stance today.

The Daily Telegraph reported they could have their pensions cut to help fund a $30-a week increase for almost one million single age pensioners.

The Government is expected to tighten the taper rate on the age pension, a method by which it claws back the welfare payment from retirees with an independent income.

It is just one of a number of cutbacks the Government is expected to outline as it tries to rein in an expected almost $60 billion Budget deficit.

The 30 per cent tax rebate for private health insurance coverage will be means tested, payouts for obstetric and IVF services under the Medicare Safety Net will be cut back and the increase in the first-home owners grant will be wound back.

Wealthy Australians will have their tax break on superannuation contributions cut in half and government superannuation co-contributions for low income earners will be slashed from $1500 to $1000 a year.

The “sin taxes” on alcohol and cigarettes could be increased.

But the Budget will announce an 18-week paid maternity leave scheme.

And it is expected to include a big-spending jobs package to combat an expected increase in unemployment to 8.5 per cent as a result of the global financial crisis.

The Opposition said the Budget cutbacks were made necessary by the Government’s irresponsible big-spending stimulus packages in response to the global financial crisis.

The $30-a-week rise in the pension will go only to single age pensioners and will see the weekly pension rate rise from $284.90 to $315 a week.

It will answer criticism that the payment left in poverty those who relied solely on the pension.

The rise is also expected to be extended to single veterans and disability pensioners but will not go to single mothers.

The pension rise will cost more than $3 billion, and to help pay for it, the Government is expected to tighten means testing of pensions.

Currently, single pensioners can earn up to $41,000 and still receive a small pension payment.

They also qualify for a range of concessions on medicines, council rates, electricity bills and telephone allowances worth up to $10,000 a year.

Couples can earn up to $68,000 and still get access to these valuable concessions.

http://www.news.com.au

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