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Archive for October 7th, 2009

The Federal Minister for Early Childhood Education and Child Care Kate Ellis  announced $5.8 million for three new Early Learning and Care Centres in Western Australia.

The Australian Government will invest $5.8 million in building new centres at Karratha in the state’s north-west, and Darch and Mirrabooka in Perth’s northern suburbs.

The Karratha centre will be built at Tambrey Primary School with $2.2 million of Australian Government funding. It will provide 120 new long day care places for Pilbara youngsters.

Woodside Energy will provide more than $4 million over three years to the centre.

“This partnership is a fine example of how the Federal Government and local industry are working together to deliver high quality care and education for Australian children and their families,” Ms Ellis said.

“The Pilbara is key to our nation’s economic development and this service will help companies, like Woodside, to attract and retain a skilled workforce.”

About $1.8 million in Australian Government funding will be invested in centres at Darch and Mirrabooka.

Ashdale Primary School will host the Darch centre and will offer at least 50 new long day care places, while the Mirrabooka Early Learning and Care Centre will also offer about 50 new places.

All three centres will be built by 2010 on land contributed by the WA Government.

The construction of the centres on school sites presents opportunities for future integration of education and care services with junior schooling.

“The Australian Government is working hard to provide families with access to quality early childhood education and care,” Ms Ellis said.

“These centres will also provide more job opportunities and boost local economies.”

The Australian Government is continuing to discuss an Early Learning and Care Centre for Port Hedland with the WA Government.

An Autism-specific Early Learning and Care Centre was announced for Perth last month.

The new centres form part of the Australian Government’s $114.5 million plan to build 38 Early Learning and Care Centres by 2010.

This initiative is part of the Australian Government’s Education Revolution, which is improving early childhood care and education for Australia’s children and families.

Source  :  www.thegovmonitor.com

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After the original name coined by a Perth man was universally condemned and then dumped, Kraft has announced its new product will now be called Vegemite Cheesybite.

After a vote by 30,000 Australians and New Zealanders at the weekend, Vegemite Cheesybite emerged with 36 per cent support to replace the much-maligned moniker iSnack2.0.

WA web designer Dean Robbins, 27, briefly hit the spotlight when it was revealed his suggestion of iSnack2.0 would brand the new product.

His concept was dumped just four days after it was revealed by Kraft when it became obvious consumers hated it.

Quantum Market Research conducted online polling and a telephone survey to gauge support for a number of names for the cream cheese version of the iconic brand.

Vegemite Cheesybite was the most popular, followed by Vegemite Smooth with 23 per cent of the vote.

“We have been overwhelmed by the response of the Australian public; it has been an insightful debate,” Kraft Foods Australia New Zealand head of corporate affairs, Simon Talbot, said in a statement.

“Australians have now selected a popular name for a successful product.”

The Vegemite Cheesybite-named stock will appear on shelves in the coming months.

In the mean time, Vegemite iSnack2.0 jars are still being distributed and sold around the country.

Source  :  www.thewest.com.au

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